WARNING: Your Case Presentation Is Costing You Millions (Here's the $97 Fix)
Steal 18 Battle-Tested Scripts That Turn Price Objections into Accepted Treatment and Add Six Figures (or More!) to Your Dental Practice's Bottom Line.
Confession Time: Are Your Case Presentations Killing Your Profits?
You could be the most skilled dentist in your city, but if you fumble the treatment presentation, your skills are going to waste and you're leaving MILLIONS of dollars on the table.
How many times this month have you been excited to present a treatment plan in hygiene, or a cosmetic consult, or an emergency visit, to a patient, that seems interested only to be met with:
"Wow, that's... more than I expected."
"Can you check to see what my insurance covers?"
"Can't we just do (cheaper/less ideal option) for now?"
Or the dreaded, case-killing silence followed by, "I need to go home and think about it."
Translation: You just lost the case.
Let's be blunt: Every time that happens, it's not just frustrating – it's thousands of dollars walking out your door. $1,500 for that crown. $6,000 for that implant. $40,000+ for that rehab case. It adds up to millions over your career.
You start doubting yourself. You get burnt out. You even start compromising your treatment plans, recommending cheaper, less ideal options just to avoid the chance at rejection, even though you know it's not the best long-term solution for the patient. You're stuck "winging it" in the single most important conversation you have.
There HAS to be a better way.
Confession Time: Are Your Case Presentations Killing Your Profits?
You could be the most skilled dentist in your city, but if you fumble the treatment presentation, your skills are going to waste and you're leaving MILLIONS of dollars on the table.
How many times this month have you been excited to present a treatment plan in hygiene, or a cosmetic consult, or an emergency visit, to a patient, that seems interested only to be met with:
"Wow, that's... more than I expected."
"Can you check to see what my insurance covers?"
"Can't we just do (cheaper/less ideal option) for now?"
Or the dreaded, case-killing silence followed by, "I need to go home and think about it."
Translation: You just lost the case.
Let's be blunt: Every time that happens, it's not just frustrating – it's thousands of dollars walking out your door. $1,500 for that crown. $6,000 for that implant. $40,000+ for that rehab case. It adds up to millions over your career.
You start doubting yourself. You get burnt out. You even start compromising your treatment plans, recommending cheaper, less ideal options just to avoid the chance at rejection, even though you know it's not the best long-term solution for the patient. You're stuck "winging it" in the single most important conversation you have.
There HAS to be a better way.
The REAL Reasons Patients Say "No"
Most dentists make these critical mistakes:
They "Educate" Patients to Death
Dumping knowledge about materials, steps, your wisdom and experience... things that DON'T motivate patients, while ignoring the critical emotional benefits that DO inspire action.
They Create Sticker Shock
They drop large fees without providing any context. And when met with the inevitable price resistance, they immediately resort to defending their fees or offering discounts.
They "Wing It" and Hope for the Best
No plan and no structure. Middle school children put more effort into learning their lines for the school play than most dentists put into the conversations that will shape their career.
They Sound Like Every Other Dentist
Using the same boring, generic language and dental lingo fails to build trust and authority. You fail to differentiate yourself from other dentists... or even worse other SALESMEN!
The REAL Reasons Patients Say "No"
Most dentists make these critical mistakes:
They "Educate" Patients to Death
Dumping knowledge about materials, steps, your wisdom and experience... things that DON'T motivate patients, while ignoring the critical emotional benefits that DO inspire action.
They Create Sticker Shock
They drop large fees without providing any context. And when met with the inevitable price resistance, they immediately resort to defending their fees or offering discounts.
They "Wing It" and Hope for the Best
No plan and no structure. Middle school children put more effort into learning their lines for the school play than most dentists put into the conversations that will shape their career.
They Sound Like Every Other Dentist
Using the same boring, generic language and dental lingo fails to build trust and authority. You fail to differentiate yourself from other dentists... or even worse other SALESMEN!
Introducing: The Ultimate Dentist's Guide to Treatment Presentation
Stop Guessing. Start Closing.
This isn't just another book of vague communication tips. This is the definitive collection of battle-tested, word-for-word scripts based on proven psychological principles (like Anchoring) that ethically frame your treatment recommendations and make patients want to say "yes."
These are the exact frameworks and scripts I, Dr. Michael Ling, use daily in my multi-million dollar practices, and have taught to hundreds of dentists to achieve sky-high case acceptance.
This is the "Secret Weapon" They Didn't Teach You in Dental School.
Introducing: The Ultimate Dentist's Guide to Treatment Presentation
Stop Guessing. Start Closing.
This isn't just another book of vague communication tips. This is the definitive collection of battle-tested, word-for-word scripts based on proven psychological principles (like Anchoring) that ethically frame your treatment recommendations and make patients want to say "yes."
These are the exact frameworks and scripts I, Dr. Michael Ling, use daily in my multi-million dollar practices, and have taught to hundreds of dentists to achieve sky-high case acceptance.
This is the "Secret Weapon" They Didn't Teach You in Dental School.
Hi, I'm Dr. Michael Ling
I don't just talk about leveraging case acceptance to build high value dental practices; I've done it.
Built and sold a 25 op, single location practice with 65+ staff
Launched 2 startups during the pandemic, scaling them to $6.5M+ in combined revenue by year 3
Co-founded Practice On Fire and Implant Business Masters, helping hundreds of dentists worldwide ethically add millions to their bottom line
These scripts aren't theory – they are the foundation of multi-million dollar dental practices. I use them daily. My associates use them. My team uses them. And now, you can use them too.
Hi, I'm Dr. Michael Ling
I don't just talk about leveraging case acceptance to build high value dental practices; I've done it.
Built and sold a 25 op, single location practice with 65+ staff
Launched 2 startups during the pandemic, scaling them to $6.5M+ in combined revenue by year 3
Co-founded Practice On Fire and Implant Business Masters, helping hundreds of dentists worldwide ethically add millions to their bottom line
These scripts aren't theory – they are the foundation of multi-million dollar dental practices. I use these scripts daily. My associates use them. My team uses them. And now, you can use them too.
Inside "The Ultimate Guide", You Get Access to 18 Word-For-Word Scripts
Swipe the exact wording and language that covers 99% of the scenarios you face daily, including:
The Anchoring Principle DECODED: Understand the simple psychological trigger that makes patients perceive your fees as reasonable (even $60k+!). No manipulation, just smart communication.
The 3-Phrase Framework: The exact "Here's what's happening...", "What I'm worried about is...", "The good news is..." structure that provides context and makes your solution the obvious choice.
18 BATTLE-TESTED Scripts: Word-for-word examples for virtually every scenario: Emergencies, Hygiene Checks, Consults... Fillings, Crowns, RCT, Bridges, Implants (Simple & Grafted), All-On-4/Full Arch, Veneers (4 vs 10 units!), FMR, Perio, Whitening, Nightguards & More! (Stop guessing what to say!)
"Future, Not Features" Integration: Learn to automatically translate clinical needs into powerful patient benefits
within every script.Ethical Persuasion Blueprint: Confidently guide patients to "YES" without ever feeling pushy, salesy, or unethical.
Inside "The Ultimate Guide", You Get Access to 18 Word-For-Word Scripts
Swipe the exact wording and language that covers 99% of the scenarios you face daily, including:
The Anchoring Principle DECODED: Understand the simple psychological trigger that makes patients perceive your fees as reasonable (even $60k+!). No manipulation, just smart communication.
The 3-Phrase Framework: The exact "Here's what's happening...", "What I'm worried about is...", "The good news is..." structure that provides context and makes your solution the obvious choice.
18 BATTLE-TESTED Scripts: Word-for-word examples for virtually every scenario: Emergencies, Hygiene Checks, Consults... Fillings, Crowns, RCT, Bridges, Implants (Simple & Grafted), All-On-4/Full Arch, Veneers (4 vs 10 units!), FMR, Perio, Whitening, Nightguards & More! (Stop guessing what to say!)
"Future, Not Features" Integration: Learn to automatically translate clinical needs into powerful patient benefits
within every script.Ethical Persuasion Blueprint: Confidently guide patients to "YES" without ever feeling pushy, salesy, or unethical.
Stop Leaving Thousands of Dollars on the Table Every Day
How much are bungled treatment presentations costing you?
Think about it: How much does one lost crown case cost you? $1,500? $2,000?
What about an implant case, or cosmetic case, or wear case? Now we're talking in the tens of thousands of dollars lost... for each missed opportunity.
This collection of proven, highly-tuned, high-performing scripts teaches you a systematic approach to the single most financially impactful conversation you have in your practice. It's based on years of refinement and has generated millions in accepted treatment for dentists just like you.
You could spend years banging your head against the wall trying to figure this out on your own... or spend $20,000 on a consultant who will just regurgitate fluff... or try to find a weekend course that might cost $5,000... OR...
Get Instant Access to the COMPLETE "Ultimate Dentists' Guide to Treatment Presentation" with 18 Proven Scripts for Just $97!
Stop Leaving Thousands of Dollars on the Table Every Day
How much are bungled treatment presentations costing you?
Think about it: How much does one lost crown case cost you? $1,500? $2,000?
What about an implant case, or cosmetic case, or wear case? Now we're talking in the tens of thousands of dollars lost... for each missed opportunity.
This collection of proven, highly-tuned, high-performing scripts teaches you a systematic approach to the single most financially impactful conversation you have in your practice. It's based on years of refinement and has generated millions in accepted treatment for dentists just like you.
You could spend years banging your head against the wall trying to figure this out on your own... or spend $20,000 on a consultant who will just regurgitate fluff... or try to find a weekend course that might cost $5,000... OR...
Get Instant Access to the COMPLETE "Ultimate Dentists' Guide to Treatment Presentation" with 18 Proven Scripts for Just $97!
Our "Love It Or It's Free" Guarantee
We are so confident these scripts will work for you (like they work for us and literally every dentist we've shown them to) that we're removing all the risk.
Get the guide today. If you don't see a noticeable improvement in your case acceptance rate, OR if you simply read the guide and don't feel it delivered exceptional value, just email us within 30 days for a prompt and courteous 100% refund. No hoops to jump through, no questions asked.
You have absolutely nothing to lose, and potentially hundreds of thousands of dollars in accepted treatment to gain.
Our "Love It Or It's Free" Guarantee
We are so confident these scripts will work for you (like they work for us and literally every dentist we've shown them to) that we're removing all the risk.
Get the guide today. Pick just one script for a common scenario in your practice. Try it consistently for the next 30 days. If you don't see a noticeable improvement in your case acceptance rate for that scenario, OR if you simply read the guide and don't feel it delivered exceptional value, just email us within 30 days for a prompt and courteous 100% refund. No hoops to jump through, no questions asked.
You have absolutely nothing to lose, and potentially hundreds of thousands of dollars in accepted treatment to gain.
I'm an old dog and thought what the hell, let's try some of these scripts and shoot for the moon with a patient to do ideal treatment. In the past I would've been worried about overwhelming him and scaring him away, and probably held back on my recommendations a bit. But thanks to the scripts he accepted my $40k treatment plan. Not bad for a Thursday!
- Dr. Bill from Ohio
An old patient came back to see me today with a broken tooth. In the past she always says she "can't afford to fix her teeth". Nothing's changed in her financial situation, but today she writes me a $10k check for 2 implants. The only difference is we followed the scripts and anchored her to something even more expensive. This is a practice changing technique!!!
- Dr. John from Florida
I closed my first $25k case today using the scripts! I really liked how the consult went, and felt great that the patient made the decision of what they want. Afterwards she thanked me so much because no other dentist has ever explained things clearly like this. They just saw her as a "wallet to be taken advantage of".
- Dr. Mark from Nevada
Guys - these scripts totally work! I just did a consult with a patient and walked the patient down the stairs with my options. Voila! It's done! The $33k option worked exactly as planned as the anchor, and they chose the $16k option. Did not scare him at all and he didn't even want to hear about any of the other options.
- Dr. Terry from Michigan
I'm an old dog and thought what the hell, let's try some of these scripts and shoot for the moon with a patient to do ideal treatment. In the past I would've been worried about overwhelming him and scaring him away, and probably held back on my recommendations a bit. But thanks to the scripts he accepted my $40k treatment plan. Not bad for a Thursday!
- Dr. Bill from Ohio
An old patient came back to see me today with a broken tooth. In the past she always says she "can't afford to fix her teeth". Nothing's changed in her financial situation, but today she writes me a $10k check for 2 implants. The only difference is we followed the scripts and anchored her to something even more expensive. This is a practice changing technique!!!
- Dr. John from Florida
I closed my first $25k case today using the scripts! I really liked how the consult went, and felt great that the patient made the decision of what they want. Afterwards she thanked me so much because no other dentist has ever explained things clearly like this. They just saw her as a "wallet to be taken advantage of".
- Dr. Mark from Nevada
Guys - these scripts totally work! I just did a consult with a patient and walked the patient down the stairs with my options. Voila! It's done! The $33k option worked exactly as planned as the anchor, and they chose the $16k option. Did not scare him at all and he didn't even want to hear about any of the other options.